Is cheapest best?

There's no place like home ...
Your home's an asset that has both financial and emotional ties and for most of us is the most valuable possession you own.
When it comes to selling, what are the most important criteria when choosing your estate agent? A quick sale no matter what? The price? Or securing the right sale over a possible longer duration?
Moving house is stressful, so it's important your estate agent is keen to progress your sale all the way through to completion.
Top Tips
Ask the right questions
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How much do you think my property's worth?
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How much commission do you charge?
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Why is your commission at this price?
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What else is included?
Evaluate carefully your agents answer
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Your agent should justify the reasons for a high commission rate, such as higher advertising coverage, using other networks for out-of-town applicants, well known internet property sites etc. If they will not be swayed from the original price structure, maybe they believe in their service and do not want to compromise it by reducing the fee. If your agent seems like a hard bargainer with their fees, then hopefully this trait will shadow when negotiating with a potential buyer for your property who has offered below the asking price.
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If your agent agrees to match the lower rate immediately, at first glance, it may be a great money saver, however, ask yourself whether this would be a good match with potential hard bargain buyers. If they're an easy knock-over when agreeing fees, who's to say they won’t be a push-over when it comes to agreeing the price of your property? Of course, they might not be, but it's a good idea to think about the prospective outcome and which may prevent yourself in falling short.
Would you prefer an agent who's been in the business for a long time?
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Agents who are new to the business may well have a fresh approach, new tactics and flair. Maybe this is a good trait as they may find other methods and alternative routes on your behalf, which could improve service.
What happens if there are some negatives when it comes to your survey?
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This is when you'll need to have a hard bargaining agent on your side. If they convinced you to pay their full commission rate - then they should be good at preventing your buyer from renegotiating the price.
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It shouldn't matter whether they've been in the business for a long or short duration. If they have confidence within themselves - they should be able to keep the ball rolling.
As we've always been told 'you get what you pay for' so you need to choose your agent carefully, it could save you money in the long run.
Tell us about your experience: e-mail nicki.keeley@landandbrandnewhomes.co.uk